Creating an awesome blog and having a robust content strategy can really help eCommerce brands catapult organic growth and also get cut-through in their industry.
Plus, there’s so much distribution opportunity when you have great content to share that audiences will love.
From knowing some of these brands and checking out some others in the drinks/beverages industry, there are some brands doing an epic job when it comes to content creation, and following key best practices when it comes to design, UX and implementing CRO initiatives within their blog.
Here are some top content examples and references of great drinks/beverages brands that have a great blog that you should check out.
1. OLIPOP
OLIPOP (which does amazing marketing/branding), produces a modern take on soda, blending prebiotics, plant fibre, and botanicals to support digestive health.
They have received raves from Bloomberg, Forbes, and BuzzFeed.
High-level notes/takeaways
- Big fan of the overall UI and UX of what Olipop have done - up there with one of the top I’ve seen with UX and CRO best practices.
- They have a search bar on the page - good UX for visitors to source topics of interest.
- There are collapsible tabs for all the blog categories for convenient navigation - big fan of the UX here.
- It includes a "featured articles" section where readers can browse through top posts.
2. Summer Water
Summer Water is known for its crisp, refreshing rosé wine, perfect for sipping during warm weather gatherings.
High-level notes/takeaways
- The top of the Summer Water blog displays a beautiful image featuring the brand’s wine to welcome new readers.
- Each post is tagged with the category on the page for better UX navigation.
- Bottom of the page has a one-field form with the aim of collecting email addresses, as well as a “find us” section - I like the split between the two CTA sections.
3. Los Sundays
Los Sundays produces premium tequila, focusing on unique blends and sustainable practices, targeting a modern audience.
They have been featured in top publications/magazines such as Forbes and Men’s Journal.
High-level notes/takeaways
- Love the entire Los Sundays blog, which uses their brand theme - a clean, simple and sleek layout.
- At the top, there are clickable category tabs that make it easy to jump from one category to another.
- Hovering over the article images reveals short, converting descriptions, offering a preview of the articles.
4. Golde
Golde offers superfood health and beauty products while ensuring natural ingredients for wellness inside and out.
Some of their bestsellers are Pure Matcha and Pineapple Debloat Ade.
High-level notes/takeaways
- Golde's blog is packed with tasty recipes that feature the use of their products.
- Design-wise, the page uses a clean layout with a white background - great to ensure they make their posts stand out.
- Each post includes a handy "shop the story" section at the end, showcasing the products featured in the article.
5. Yes You Can Drinks
Yes You Can Drinks creates alcohol-free beverages and offers a variety of cocktail flavours for mindful drinking.
High-level notes/takeaways
- On the main blog page, there’s a brief introduction that welcomes readers and sets the tone.
- Yes You Can Drinks runs a series titled "a series with...", featuring celebrities and athletes, offering a personal glimpse as they answer various questions (Q&A style).
- Each post includes social media sharing buttons, making it easy for readers to share their favourite content.